Growing a Practice That Lasts: Attracting the Right Kind of Patient
Not all patients are created equal. If you’re working on the long-term health and value of your dental practice, you’re not just looking for any new patient. You’re looking for the right kind of patient. The kind who sees you as their dental home. The kind who completes treatment plans, refers their friends and family, […]
Why Dentists Avoid Sharing Their Fees Online—and Why It Might Be a Mistake
As a dental practice management consultant, I’ve often encountered resistance among dentists when it comes to sharing their fees on their website or other platforms. The reasons behind this hesitation are understandable. Dentists fear that listing prices might: However, while these concerns are valid, avoiding transparency on pricing can be detrimental to your practice. In […]
Are You Actively Pursuing Your Patients?
During a recent podcast interview, Will Guidara, renowned author of the national bestseller “Unreasonable Hospitality,” shared valuable insights on maintaining strong relationships, both in personal and business contexts. Will stressed the importance of continually pursuing one’s spouse or partner to keep the bond strong in your intimate relationships, a sentiment that also with dental practices […]
Is your email signature sending the right message?
In this week’s blog, I am sharing a super little tool that I discovered yesterday. It is HubSpot’s email signature template and it is a quick and easy way to design a great email signature. Many practices that I work with have professional, well-designed email signatures. However, some practices have quite basic signatures that may […]
This is THE BOMB!
If you have attended any of my webinars or online coaching programs, you will be aware that it is crucial to select the right mode of communication for the task at hand. The recipient engagement rate for telephone calls, SMS’s, emails and direct mail are all different. And, the level of engagement you require differs […]
Are your happy and satisfied patients giving you great reviews to increase referrals to your practice?
Traditionally, word-of-mouth referral was the strongest source of new patients for dental practices. For many practices, this is still the case. Despite the multitude of ways that practices have available to them to promote their services to their local community, word-of-mouth is the most effective. A Goethe University study discovered that customers who have been […]
Are You Becoming Disheartened With Your Ineffective Ads?
Dental practices that SUCCESSFULLY use advertising to attract new patients understand that posting an advert or two every now and then is woefully inadequate. Successful advertising requires the implementation of campaigns that are made up of MULTIPLE and CONSISTENT impressions on your target audience. The term that describes the number of impressions required for a consumer […]
Are you asking for referrals yet?
I had a visit with a new hairdresser last week, and I want to recommend them! I am recommending a particular system they have. I was happy with every step of my experience with this new hairdresser. The initial phone call to book the appointment, the welcome with an offering of tea or coffee, the […]
How to be unique when you and your competition are offering the same thing.
If you are like me and observe dentists advertising messages that I find when searching Google, you will know there are 83,400 dental practices who claim to be the “friendliest” practice around. In the same vein, there are 3,340,000 dentists who pride themselves on being “gentle” and 23,900,000 who offer “great customer service”. How are […]
A surprising strategy to attract new adult patients to your practice
Most dental practice promotional dollars are spent on attracting new adult patients who are searching for a range of attributes such as gentleness, cosmetic dentistry, implants, convenience or emergency care. But how much is spent on appealing to children? Children are a great way of bringing adults into your practice. During my ten years as […]
3 Tips to Encourage Recalls
Recalls are the life blood of your dental practice. Implementing an effective recalling system takes thought, research and tracking results to ensure it is the right system for your patient base. Something that many advise, is to forward book patients for their recalls. Here are three tips to encourage your patients to plan ahead. 1. […]
“How did you find out about us?”
“How did you find out about us?” is one of the most important questions to ask. The long-term success of your dental practice depends upon its sustainability. And you will only be sustainable if you attract a steady stream of new patients. There are numerous methods used to attract new patients: advertising, local area […]
Get the most out of each coffee!
Promoting your business can be challenging. Success requires an understanding of your target market’s behaviour, human psychology and buying responses, and the ability to design an effective campaign to suit your chosen method of promotion. The digital media space has added to this complexity. Finding additional ways to generate results from your promotions will ensure your are […]
Your coffee is on us!
Arnie, a colleague and friend, mentioned this winning idea of attracting your local community in to your practice! I’ve tweaked it slightly to be used for promoting dental practices. It’s the Coffee On Us! campaign. Imagine heading to work in the morning. You make your way to the local cafe to get your morning coffee […]
How to improve with one simple phone-call
If you want to build a dental practice where patients are beating a path to your door, then there is one person who can help you: your new patient. Successful practices realise that the new patient experience cannot happen ‘by accident’. It needs to be a planned process. From the conversation with the receptionist when […]
Boost Your New Patient Flow
I was at an event with Charles last night and was speaking with a woman who has been running her independent travel agency for 24 years. I asked the question I ask many people I come across: How do you attract most of your new business? The answer I received was the same as many […]
Let’s Get Physical…again!
A couple of blogs ago I wrote about the importance of not sacrificing effective patient communication when deciding to automate your systems. Recalls is one of the processes that I have seen many practices opt to automate. However I am yet to find a practice whose results in booking recalls actually improve when they shift from […]
The Danger of Choosing Efficiency Over Function
Technology is a marvellous thing. Clinically it has transformed how dentistry is performed, and provides an amazing range of treatment options for patients. So too there have been great changes in how the tasks of reception are executed. The introduction of computers and dental software has meant that practices now have the ability for detailed […]
Keep Attracting Referrals!
We live in this information age, where you don’t need degrees in marketing and business in order to learn how to run highly successful dental practices. We can research online and tap in to other people’s brilliance at the click of a mouse. As a result there are many stylish and sophisticated marketing campaigns being […]