Industry Articles — Dental Business Mastery

Insights to help your
practice thrive.

We have been writing for industry publications since 2015. Every article is practical, honest, and drawn from real experience working with dental practices across Australia and New Zealand.

Supportive questions that build confidence and culture
ADPM December 2025

Julie Parker

Supportive questions that build confidence and culture

What makes a leader truly memorable? In our Dental Practice Management Course, participants reflect on moments that left them feeling energised and confident. One response recently stood out - and it was deeply human.

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Side by Side
Bite Magazine August 2025

Frank Leggett interviews Ameena Basile & Julie Parker

Side by Side

A shared passion for everything dental saw two friends start a consultancy business that helps practices thrive. Ameena and Julie share similar backgrounds - starting as dental assistants, moving through reception, and into practice management.

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Why your dental receptionist can make or break you
Bite Magazine August 2025

Shane Conroy interviews Ameena Basile

Why your dental receptionist can make or break you

Fail to train and support your receptionists and you'll put your bottom line at risk. But get it right and you'll unlock the real value of a high-performing reception team.

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Trust builders
ADPM May 2025

Julie Parker

Trust builders: Strengthening patient confidence in you

In dentistry, trust is the basis on which successful patient-practitioner relationships are built. Without it, practices risk reduced treatment acceptance, fewer referrals, and lower team morale.

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Your role in creating a thriving team
ADPM January 2025

Julie Parker

Your role in creating a thriving team

"There are no good people out there." It's a frustration many practice owners share. But what if the issue isn't entirely about who you're hiring - and the other half lies with leadership?

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Acres of diamonds
ADPM July 2024

Julie Parker

Unearth the hidden treasures in your dental practice: The parable of acres of diamonds

A farmer sold his land in pursuit of diamonds elsewhere - only for diamonds to be found right on his old farm. The treasures you're looking for may already be within your practice.

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How to make your dental practice more resilient
Bite Magazine July 2024

Rashida Tayabali interviews Ameena Basile

How to make your dental practice more resilient

As cost-of-living pressures bite into bottom lines, adopting a strategic outlook can help your dental practice thrive during economic uncertainty.

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How to love your problems
ADPM March 2024

Julie Parker

How to love your problems, so you can solve them gracefully

Our working days are made up of situations that go to plan and those that don't. The real question isn't how to avoid problems - it's how to embrace and solve them well.

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Root cause
ADPM January 2024

Julie Parker

Drilling down to the root cause: How to identify and solve the real problems in your dental practice

Many practice owners constantly battle symptoms rather than addressing the root cause of their problems. Here's how to change that.

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Purpose
ADPM November 2023

Julie Parker

Transform your dental practice with the power of a compelling purpose

A clear practice purpose can align your team, raise motivation, and unify the way everyone shows up. But only if it's done right.

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Power of words
ADPM September 2023

Julie Parker

The power of words: Choosing truth over meaning for personal growth and progress

When someone is consistently late to meetings, what does it really mean? The stories we tell ourselves about other people's behaviour can hold us back - and this article shows you a better way.

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Job satisfaction
ADPM May 2023

Julie Parker

What is your level of job satisfaction?

Following on from the four levels of customer service, this article explores four levels of job satisfaction - and what it means for your team's engagement and your practice culture.

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7 signs you're ready to own a dental practice
Bite Magazine April 2023

Shane Conroy interviews Ameena Basile

7 signs you're ready to own a dental practice

The leap from associate dentist to practice owner can be a daunting one. It's going to take thorough research, expert support, and some seriously hard work. Tick these boxes and you're on your way.

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Owning multiple practices
Bite Magazine April 2023

Tracey Porter interviews Ameena Basile

Owning multiple dental practices - and staying sane and solvent at the same time

The road to successful multi-practice ownership is littered with those who grew too big too quickly. So is it possible to manage multiple practices while growing your wealth and keeping your sanity?

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Customer service
ADPM March 2023

Julie Parker

Where is your level of customer service?

Dental practices have always been ahead of medical when it comes to customer service. But there are four distinct levels - and most practices are not where they think they are.

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ROI in your team
ADPM January 2023

Julie Parker

How to generate a remarkable ROI by investing in your team

In business, there are costs and then there are investments. Investing in your team is one of the highest-return decisions a practice can make - here's why.

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Growing your dental practice
Bite Magazine October 2022

John Burfitt interviews Ameena Basile

Growing your dental practice

It's exciting watching your practice grow - but it does demand some vigilance from you, rather than leaving the process of expansion to chance.

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Generational differences
Bite Magazine October 2022

Shane Conroy interviews Ameena Basile

Generational differences in your dental practice

Generational differences can cause tension in a dental practice. But combining the experience of an older partner with the energy of a younger one can achieve the best outcomes for both.

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Subletting space
Bite Magazine September 2022

Tracey Porter interviews Ameena Basile

Subletting space in your dental practice

Subletting space is common in many professional sectors - but it can be an issue fraught with danger for oral health professionals. Here's what you need to know.

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Are practice managers overwhelmed
ADPM September 2022

Julie Parker

Are dental practice managers overwhelmed?

The role of practice manager in Australian dental practices is not one that can be easily nailed down - and in many practices, the demands have grown well beyond what one person should carry.

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Get your house in order
ADPM July 2022

Julie Parker

Get your house in order

What does it really mean to "get your house in order"? In the context of a dental practice, this phrase holds a powerful and very practical meaning worth exploring.

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Staff valuing services
ADPM May 2022

Julie Parker

If your staff don't highly value your services, then treatment plans won't be sold

Your team deals with the price of dentistry every day. If they don't genuinely believe in the value of your services, it shows - and treatment acceptance suffers as a result.

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When it's time to quit your job
Bite Magazine March 2022

John Burfitt interviews Ameena Basile

When it's time to quit your job

Sometimes it's a restless feeling, other times there are clear warning signs. Knowing when it's time to move on can be one of the toughest career decisions of all.

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Are you seeing performance accurately
ADPM March 2022

Julie Parker

Are you seeing your team's performance accurately, or do you have blinders on?

It can be surprisingly easy to overlook performance issues in team members we like or have worked with for a long time. This article explores how to see things as they really are.

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Right people on your bus
ADPM January 2022

Julie Parker

An important step in getting the right people on your bus

Jim Collins used the metaphor of a bus and its passengers to highlight the importance of getting the right team members in your business. Here's one step many practices skip entirely.

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Age discrimination
Bite Magazine November 2021

John Burfitt interviews Ameena Basile

Age discrimination within dentistry

Confronting age discrimination in dentistry is often a matter of being at ease with new generations coming through, as well as the latest procedures and technology.

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Enough is enough
ADPM September 2021

Julie Parker

Enough is enough!

Have you been in a situation that became so progressively worse that you lost hope it would ever improve? This article explores when and how to draw the line.

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Killing your practice
ADPM July 2021

Julie Parker

Are you guilty of killing your own practice in this way?

Shame-based language with patients - even when well-intentioned - can quietly erode trust and damage your practice's reputation. Here's what to watch out for.

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6-step recruitment
ADPM May 2021

Julie Parker

A 6-step recruitment process to help ensure your next hire is a great decision

Hire slow, fire fast is sound advice - yet in reality, it's often reversed. This six-step process helps you slow down and make better hiring decisions from the start.

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COVID barriers
ADPM March 2021

Julie Parker

Overcoming COVID-necessary barriers for a better patient experience

When COVID hit, patient experience took a back seat to health and safety. But what happens when those barriers stay long after they need to?

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What to pay your staff
ADPM January 2021

Julie Parker

Critical factors in determining what to pay your staff

Determining the right remuneration for your team can be challenging. Many practice owners work from assumptions they've never really tested - and that can be costly.

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Key to improving performance
ADPM November 2020

Julie Parker

Could this be the key to improving your performance and the performance of your team?

You have an image of who you "know" you are - your self-identity. And in many ways, you're a slave to it. Here's how to shift that, for yourself and your team.

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Extra-oral treatment
ADPM July 2020

Julie Parker

You will enjoy big rewards for the extra-oral treatment of patients

With dental restrictions during the pandemic keeping many patients away, practices that reached out proactively found something unexpected - and it's worth carrying forward.

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Absent team members
ADPM May 2020

Julie Parker

Avoiding the dramas of absent team members: A crucial dental practice success factor

Missing lab work or a team member calling in sick - ask any dental team member what triggers an instant stress response and one of these will be the answer.

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Culture of continuous improvement
ADPM March 2020

Julie Parker

Creating a culture of continuous improvement will deliver enormous benefits to your practice

A genuine culture of continuous improvement improves customer service, raises treatment acceptance, reduces staff turnover, and lowers operating costs. Here's how to build it.

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Team training when times are tough
ADPM January 2020

Julie Parker

Really useful team training solutions when times are tough

When budgets tighten, team training is often the first thing cut. This article makes the case for keeping it - and shows you how to do it cost-effectively.

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Bake me a pie
ADPM November 2019

Julie Parker

Bake me a pie!

A deceptively simple story about a pie that went wrong three times - and what it reveals about how we give instructions, set expectations, and communicate with our teams.

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What can I do for you
ADPM September 2019

Julie Parker

What can I do for you?

Could five simple words become the powerful philosophy of your practice? This article explores what it means to truly build your practice around service.

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Good to great
ADPM July 2019

Julie Parker

Could your practice go from GOOD to GREAT?

If you think the "great practice" standard is too high for where you are right now, this article will challenge that assumption - and show you what great actually looks like.

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Passive aggressive team members
ADPM May 2019

Julie Parker

How to deal with passive aggressive team members... and how to find out if you're one of them!

We've all had a relationship with someone who displays passive aggressive tendencies. The harder truth is that often, we're the ones doing it.

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How to write a great business plan
Bite Magazine May 2019

Shane Conroy interviews Ameena Basile

How to write a great business plan

A good business plan is the essential ingredient for the success of any dental practice. And it's never too late to put one in place.

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Take the mystery out of your service
ADPM March 2019

Julie Parker

Take the mystery out of your service

When gaps start appearing in your appointment book, where do you look for answers? Marketing? Seasonality? Competition? The real answer might be closer than you think.

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Thinking yourself into a stressful life
ADPM January 2019

Julie Parker

Are you thinking yourself into a stressful life?

The analogy in this article was so striking that Julie still uses it regularly to manage her own stress. It's a surprisingly powerful shift in perspective.

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New patients not the answer
ADPM November 2018

Julie Parker

High numbers of new patients are NOT the answer!

If your answer to building a stronger practice is "more new patients", this article is going to challenge that assumption - and offer a better way to think about growth.

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Johari Window
ADPM September 2018

Julie Parker

How curious! Your team members know things about you that you don't even know!

One of our deepest motivators as humans is the desire to develop mastery. But there are blind spots we all carry - and your team can see them, even if you can't.

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Associate dentist
ADPM July 2018

Julie Parker

Helping your associate dentist to reach your practice goals

Despite significant changes to dental practice structures over the past decade, what associate dentists need to thrive has remained consistent. Here's how to give them that.

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Micro-managers
ADPM May 2018

Julie Parker

Micro-managers anonymous: A group you don't want to join!

"My name is Julie and I am a recovering micro-manager!" An honest and practical article about why the need for control holds practices back - and how to let go of it.

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Don't spend on advertising
ADPM March 2018

Julie Parker

Don't spend another cent on paid advertising or marketing until you have read this article!

Before you invest more in marketing, there's a conversation worth having about whether the fundamentals are in place. This article lays it out clearly.

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Team embracing change
ADPM January 2018

Julie Parker

Why doesn't my team want to embrace the changes that I think are obviously good?

Not every team member welcomes change - even when the change is clearly positive. This article explores why that happens and what you can do about it.

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Leadership from sporting heroes
ADPM September 2017

Julie Parker

Leadership lessons from our sporting heroes

Strong leadership unifies a team and inspires top performance. Sport gives us some of the best examples of what great leadership looks like - and the dental practice is no different.

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Case acceptance rate
ADPM July 2017

Julie Parker

How to improve your case acceptance rate to increase your turnover and reduce your need for new patients

Enormous time, money, and energy goes into attracting new patients. But improving case acceptance with the patients you already have can be a far more efficient growth strategy.

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Secret weapon in team training
ADPM May 2017

Julie Parker

The secret weapon in highly effective team training

Team training workshops and seminars are valuable - but there's one element that most practices overlook entirely. This article reveals what it is.

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Failed to attend
ADPM March 2017

Julie Parker

Making sense of "failed to attend": Techniques for getting patients to show

Failed appointments cause financial disruption and awkward conversations. This article gives you practical techniques for reducing FTAs and handling them when they happen.

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10% improvement 30% profit
ADPM January 2017

Julie Parker

How to make a 10% performance improvement generate 30% profit improvement

There are two ways to increase profit - reduce costs or increase sales. But there's a third, often overlooked lever that can generate disproportionate returns. Here's what it is.

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Top performance from new staff
ADPM November 2016

Julie Parker

Achieving top performance from a new staff member

Hiring a new team member takes enormous effort, time, and cost. What happens after they walk through the door is just as important as the hiring decision itself.

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How to hire great staff
ADPM September 2016

Julie Parker

How to hire great staff

When a team member leaves, you're in a race against your own stress. But rushing to fill the gap is one of the costliest mistakes a practice can make.

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Keeping great staff
ADPM May 2016

Julie Parker

Keeping great staff

Finding great people is one challenge. Getting them to stay is another. This article covers the practical steps practices can take to hold onto their best team members.

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System is the solution
ADPM January 2016

Julie Parker

The system is the solution: The wonderful difference that great systems can produce in your practice

A successful business delivers its product or service with consistency and measurability. The path to getting there is building the right systems - and this article shows you how.

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Buying a dental practice
ADPM September 2015

Julie Parker

So you're thinking of buying a dental practice...

Buying a practice is an ambition that many people dream of, fewer actually do, and in which even fewer thrive. Here's what you really need to know before taking the leap.

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Transform staff meetings
ADPM May 2015

Julie Parker

How to transform your staff meetings into dynamic business building sessions

Staff meetings often conjure feelings of dread - for everyone involved. They don't have to. Here's how to turn them into something your team actually looks forward to.

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Why discounting is harmful
ADPM March 2015

Julie Parker

Why discounting your dental services makes it hard to build your dream practice

Discounting as a marketing strategy might seem appealing. But it comes at a cost far greater than the dollars lost - and this article explains exactly why.

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Patient engagement
ADPM January 2015

Julie Parker

Achieving patient engagement through the 6 elements of influence

Patient engagement is one of the fundamental elements of a successful dental practice. Without it, you'll struggle to build the relationships and the foundations that sustain growth.

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