We have been writing for industry publications since 2015. Every article is practical, honest, and drawn from real experience working with dental practices across Australia and New Zealand.
Julie Parker
What makes a leader truly memorable? In our Dental Practice Management Course, participants reflect on moments that left them feeling energised and confident. One response recently stood out - and it was deeply human.
Download ArticleFrank Leggett interviews Ameena Basile & Julie Parker
A shared passion for everything dental saw two friends start a consultancy business that helps practices thrive. Ameena and Julie share similar backgrounds - starting as dental assistants, moving through reception, and into practice management.
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Shane Conroy interviews Ameena Basile
Fail to train and support your receptionists and you'll put your bottom line at risk. But get it right and you'll unlock the real value of a high-performing reception team.
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Julie Parker
In dentistry, trust is the basis on which successful patient-practitioner relationships are built. Without it, practices risk reduced treatment acceptance, fewer referrals, and lower team morale.
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Julie Parker
"There are no good people out there." It's a frustration many practice owners share. But what if the issue isn't entirely about who you're hiring - and the other half lies with leadership?
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Julie Parker
A farmer sold his land in pursuit of diamonds elsewhere - only for diamonds to be found right on his old farm. The treasures you're looking for may already be within your practice.
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Rashida Tayabali interviews Ameena Basile
As cost-of-living pressures bite into bottom lines, adopting a strategic outlook can help your dental practice thrive during economic uncertainty.
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Julie Parker
Our working days are made up of situations that go to plan and those that don't. The real question isn't how to avoid problems - it's how to embrace and solve them well.
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Julie Parker
Many practice owners constantly battle symptoms rather than addressing the root cause of their problems. Here's how to change that.
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Julie Parker
A clear practice purpose can align your team, raise motivation, and unify the way everyone shows up. But only if it's done right.
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Julie Parker
When someone is consistently late to meetings, what does it really mean? The stories we tell ourselves about other people's behaviour can hold us back - and this article shows you a better way.
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Julie Parker
Following on from the four levels of customer service, this article explores four levels of job satisfaction - and what it means for your team's engagement and your practice culture.
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Shane Conroy interviews Ameena Basile
The leap from associate dentist to practice owner can be a daunting one. It's going to take thorough research, expert support, and some seriously hard work. Tick these boxes and you're on your way.
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Tracey Porter interviews Ameena Basile
The road to successful multi-practice ownership is littered with those who grew too big too quickly. So is it possible to manage multiple practices while growing your wealth and keeping your sanity?
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Julie Parker
Dental practices have always been ahead of medical when it comes to customer service. But there are four distinct levels - and most practices are not where they think they are.
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Julie Parker
In business, there are costs and then there are investments. Investing in your team is one of the highest-return decisions a practice can make - here's why.
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John Burfitt interviews Ameena Basile
It's exciting watching your practice grow - but it does demand some vigilance from you, rather than leaving the process of expansion to chance.
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Shane Conroy interviews Ameena Basile
Generational differences can cause tension in a dental practice. But combining the experience of an older partner with the energy of a younger one can achieve the best outcomes for both.
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Tracey Porter interviews Ameena Basile
Subletting space is common in many professional sectors - but it can be an issue fraught with danger for oral health professionals. Here's what you need to know.
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Julie Parker
The role of practice manager in Australian dental practices is not one that can be easily nailed down - and in many practices, the demands have grown well beyond what one person should carry.
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Julie Parker
What does it really mean to "get your house in order"? In the context of a dental practice, this phrase holds a powerful and very practical meaning worth exploring.
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Julie Parker
Your team deals with the price of dentistry every day. If they don't genuinely believe in the value of your services, it shows - and treatment acceptance suffers as a result.
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John Burfitt interviews Ameena Basile
Sometimes it's a restless feeling, other times there are clear warning signs. Knowing when it's time to move on can be one of the toughest career decisions of all.
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Julie Parker
It can be surprisingly easy to overlook performance issues in team members we like or have worked with for a long time. This article explores how to see things as they really are.
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Julie Parker
Jim Collins used the metaphor of a bus and its passengers to highlight the importance of getting the right team members in your business. Here's one step many practices skip entirely.
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John Burfitt interviews Ameena Basile
Confronting age discrimination in dentistry is often a matter of being at ease with new generations coming through, as well as the latest procedures and technology.
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Julie Parker
Have you been in a situation that became so progressively worse that you lost hope it would ever improve? This article explores when and how to draw the line.
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Julie Parker
Shame-based language with patients - even when well-intentioned - can quietly erode trust and damage your practice's reputation. Here's what to watch out for.
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Julie Parker
Hire slow, fire fast is sound advice - yet in reality, it's often reversed. This six-step process helps you slow down and make better hiring decisions from the start.
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Julie Parker
When COVID hit, patient experience took a back seat to health and safety. But what happens when those barriers stay long after they need to?
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Julie Parker
Determining the right remuneration for your team can be challenging. Many practice owners work from assumptions they've never really tested - and that can be costly.
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Julie Parker
You have an image of who you "know" you are - your self-identity. And in many ways, you're a slave to it. Here's how to shift that, for yourself and your team.
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Julie Parker
With dental restrictions during the pandemic keeping many patients away, practices that reached out proactively found something unexpected - and it's worth carrying forward.
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Julie Parker
Missing lab work or a team member calling in sick - ask any dental team member what triggers an instant stress response and one of these will be the answer.
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Julie Parker
A genuine culture of continuous improvement improves customer service, raises treatment acceptance, reduces staff turnover, and lowers operating costs. Here's how to build it.
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Julie Parker
When budgets tighten, team training is often the first thing cut. This article makes the case for keeping it - and shows you how to do it cost-effectively.
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Julie Parker
A deceptively simple story about a pie that went wrong three times - and what it reveals about how we give instructions, set expectations, and communicate with our teams.
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Julie Parker
Could five simple words become the powerful philosophy of your practice? This article explores what it means to truly build your practice around service.
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Julie Parker
If you think the "great practice" standard is too high for where you are right now, this article will challenge that assumption - and show you what great actually looks like.
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Julie Parker
We've all had a relationship with someone who displays passive aggressive tendencies. The harder truth is that often, we're the ones doing it.
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Shane Conroy interviews Ameena Basile
A good business plan is the essential ingredient for the success of any dental practice. And it's never too late to put one in place.
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Julie Parker
When gaps start appearing in your appointment book, where do you look for answers? Marketing? Seasonality? Competition? The real answer might be closer than you think.
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Julie Parker
The analogy in this article was so striking that Julie still uses it regularly to manage her own stress. It's a surprisingly powerful shift in perspective.
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Julie Parker
If your answer to building a stronger practice is "more new patients", this article is going to challenge that assumption - and offer a better way to think about growth.
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Julie Parker
One of our deepest motivators as humans is the desire to develop mastery. But there are blind spots we all carry - and your team can see them, even if you can't.
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Julie Parker
Despite significant changes to dental practice structures over the past decade, what associate dentists need to thrive has remained consistent. Here's how to give them that.
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Julie Parker
"My name is Julie and I am a recovering micro-manager!" An honest and practical article about why the need for control holds practices back - and how to let go of it.
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Julie Parker
Before you invest more in marketing, there's a conversation worth having about whether the fundamentals are in place. This article lays it out clearly.
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Julie Parker
Not every team member welcomes change - even when the change is clearly positive. This article explores why that happens and what you can do about it.
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Julie Parker
Strong leadership unifies a team and inspires top performance. Sport gives us some of the best examples of what great leadership looks like - and the dental practice is no different.
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Julie Parker
Enormous time, money, and energy goes into attracting new patients. But improving case acceptance with the patients you already have can be a far more efficient growth strategy.
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Julie Parker
Team training workshops and seminars are valuable - but there's one element that most practices overlook entirely. This article reveals what it is.
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Julie Parker
Failed appointments cause financial disruption and awkward conversations. This article gives you practical techniques for reducing FTAs and handling them when they happen.
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Julie Parker
There are two ways to increase profit - reduce costs or increase sales. But there's a third, often overlooked lever that can generate disproportionate returns. Here's what it is.
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Julie Parker
Hiring a new team member takes enormous effort, time, and cost. What happens after they walk through the door is just as important as the hiring decision itself.
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Julie Parker
When a team member leaves, you're in a race against your own stress. But rushing to fill the gap is one of the costliest mistakes a practice can make.
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Julie Parker
Finding great people is one challenge. Getting them to stay is another. This article covers the practical steps practices can take to hold onto their best team members.
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Julie Parker
A successful business delivers its product or service with consistency and measurability. The path to getting there is building the right systems - and this article shows you how.
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Julie Parker
Buying a practice is an ambition that many people dream of, fewer actually do, and in which even fewer thrive. Here's what you really need to know before taking the leap.
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Julie Parker
Staff meetings often conjure feelings of dread - for everyone involved. They don't have to. Here's how to turn them into something your team actually looks forward to.
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Julie Parker
Discounting as a marketing strategy might seem appealing. But it comes at a cost far greater than the dollars lost - and this article explains exactly why.
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Julie Parker
Patient engagement is one of the fundamental elements of a successful dental practice. Without it, you'll struggle to build the relationships and the foundations that sustain growth.
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