The Academy - Dental Business Mastery
Julie and Ameena
The DBM Academy

One subscription.
Unlimited growth.

100+ hours of expert training, monthly group coaching, a 24/7 AI chat tool with the brains of DBM, ready-made templates, and a community of dental professionals who get it.

$77
per month, GST included
No lock-in. Cancel anytime.
100+ Hours of on-demand
training content
9 Training library
categories
24/7 AI-powered chat
support

The Academy is for practice owners, managers, and receptionists who want to keep growing - on their own terms, at their own pace, without booking a consultant every time a question comes up.

About us

Four things that make the Academy different

It's not just a video library. The Academy is a full support system for running a better practice.

🎬

On-demand training library

Over 100 hours of expert-led videos covering every area of practice management - available anytime, on any device. Watch solo or with your team.

🌟

Monthly group coaching

Live online coaching sessions with Julie and Ameena every month. Ask real questions, get real answers, and hear how other practice owners are navigating similar challenges.

💬

Academy Chat - 24/7 AI support

Our AI-powered chat tool combines DBM's knowledge and frameworks with the speed of ChatGPT. Get instant, specific guidance on any task, any time of day.

📄

Templates and resources

A growing library of ready-made scripts, checklists, templates, and tools designed for every role in your practice - so you're not starting from scratch.

The four pillars of practice success

Every piece of training in the Academy is built around these four foundational areas.

01

Patient care

Build stronger patient relationships through clear communication, better treatment plan engagement, and a standout experience that keeps patients loyal and referring.

02

Team leadership

Lead a motivated, high-performing team with practical strategies for communication, accountability, conflict resolution, and creating a culture people are proud to be part of.

03

Practice management

Proven tools to improve workflows, increase profitability, and run an efficient, thriving practice - from KPIs and financial reviews to systems and operational improvements.

04

Self-mastery

Master your time, energy, and mindset. Resources designed to support your wellbeing, strengthen your leadership, and help you build a practice that doesn't run you into the ground.

Explore the training library

Real module titles from inside the Academy. Select a category to see what's available - and this is just a sample of what's included.

Eliminating gossip in your dental practice

The negative effects of workplace gossip and how to prevent it from taking hold in your team.

How to effectively delegate

The many benefits to you and your team when you can let go and trust your people to deliver.

How to conduct effective staff meetings

Staff meetings that actually work - how to align your team, share ideas, and keep momentum going.

The morning huddle

How to run a daily huddle that sets your practice up for a productive, efficient, and low-stress day.

The power of the daily focus

How to create change and implement new behaviours in your practice - one day at a time.

Open-book management

The positive impact of financial transparency on team engagement and goal achievement.

Team culture

Getting the culture right in your practice - and why it results in happier, more engaged team members.

Creating a psychologically safe working environment

What psychological safety means in practice and how to create the optimal conditions for strong performance.

The 5 languages of appreciation

Five ways to show genuine appreciation to your team members in the way that lands for each person.

Team communication

Effective communication as the foundation of a functional, happy, and high-performing team.

Delivering team feedback

How to deliver feedback thoughtfully and constructively to inspire your whole team.

Hiring great people

Finding, hiring, and keeping great employees - one of the most challenging aspects of running a practice.

New employee onboarding process

Give every new team member every chance of becoming a successful, engaged performer from day one.

Performance reviews

How to design a performance review process that the team actually looks forward to.

The staff remuneration matrix

A smart system for how you pay your staff and manage pay rises fairly and consistently.

Managing bad employee behaviour

How to manage toxic behaviour and stop it consuming your time, energy, and culture.

Top tips for an efficient dental receptionist

Practical efficiency tips for receptionists who want to work smarter, not harder.

How to prioritise your tasks

A guide to getting the important and urgent things done without everything feeling urgent at once.

The 8 reasons why the receptionist role is so powerful

Why reception is one of the most important and undervalued roles in any dental practice.

Text expander for reception efficiency

A simple tool that will save your receptionist hours every single week.

Google Calendar for front desk organisation

All the benefits of using Google Calendar to keep your front desk organised and on top of everything.

How to convert new callers into appointments

Our proven process for turning phone enquiries into confirmed bookings every time.

Building rapport with patients

How to connect with patients quickly and genuinely - because rapport is what keeps them coming back.

How to build authority with your patients

Practical insights into creating strong, trusting relationships with your patient base.

How to become great at quoting fees

Getting comfortable talking money with your patients - without apology or awkwardness.

The patient handover to the receptionist

Our patient handover process from surgery to reception, so nothing falls through the cracks.

Achieving patient engagement

How to effectively engage your dental patients in their treatment and your practice.

Reducing broken appointments

Failed appointments and late cancellations can cost your practice thousands - here's how to reduce them.

Following up patients with incomplete treatment

An effective, compassionate process for supporting patients to complete their care.

Managing difficult patients

How to handle difficult patient situations - and when it's time to part ways professionally.

Inactive patients

Who they are, how to find them, and how to bring them back to your practice.

52 ways to market your practice

Key takeaways to help improve your marketing and attract more of the right patients.

70 ways to get more cash into your practice bank account

Practical strategies to improve practice cash flow - starting this week.

The JPPS 10% x 5 strategy for practice growth

A proven framework to generate the increase in profits you're aiming for.

How to increase the value of your patient base

Your patient base is one of your most valuable business assets - here's how to grow it intentionally.

Discounting your dentistry - the broader impacts

Why discounting is a flawed plan, and what to do instead to protect your profitability.

Why you should consider a hygiene department

How a hygiene department can dramatically increase your practice turnover and free up chair time.

Scripts to convert patients to hygiene

The best approaches for talking to patients about hygiene and preventive care.

Establishing a new hygiene program

Ideas and strategies to give your team every chance of launching a successful hygiene program.

The patient advocate role

How this role can significantly increase your case acceptance rate and patient loyalty.

CANI - constant and never-ending improvement

The four steps you need to take to effectively move into a mindset of continuous improvement.

The Johari Window for self-improvement

A fast-tracked approach to understanding yourself and unlocking your growth.

Developing your CHARM

Unlock the key to building stronger relationships and achieving success in work and life.

Confidence

How to develop confidence in others and build your own self-confidence as a leader.

Setting the right goal

How to actually set goals in the right way so they drive real change, not just good intentions.

Goals - overcoming what stops us

Ten things that stop us from achieving the success we desire, and how to move past each one.

Academy Chat: DBM's knowledge, available 24/7.

Academy Chat combines everything DBM knows - our frameworks, our strategies, our 69 years of dental industry experience - with the speed and accessibility of AI.

Ask it how to handle a difficult staff situation. Ask it what to say when a patient disputes a fee. Ask it to help you write a job ad or a performance review. Whatever you need, it's there - any time of day or night.

Get access
Academy Chat interface
You

A patient is upset about their wait time and getting vocal in the waiting room. What should the receptionist do right now?

Academy Chat

First, acknowledge the patient immediately - go to them rather than calling across the room. Use a calm, warm tone and say something like "I'm so sorry for the wait, let me find out what's happening for you right now." Remove them from the waiting room if possible...

You

Can you give me a script for the follow-up call to apologise?

Academy Chat

Of course. Here's a script you can adapt: "Hi [patient name], this is [name] calling from [practice]. I wanted to personally follow up on your visit yesterday and apologise for the wait you experienced..."

Templates and scripts for every role

Stop reinventing the wheel. Download, adapt, and use - every resource is built for real dental practice situations.

Phone scripts
Phone scripts

New patient enquiries, appointment reminders, recall calls, and handling complaints.

Team meeting agendas
Team meeting agendas

Ready-to-use formats for morning huddles, monthly team meetings, and one-on-ones.

Checklists
Checklists

Opening and closing procedures, instrument counts, sterilisation, and end-of-day tasks.

First hour checklist
First hour checklist

Start every day the right way with a structured first-hour routine for your front desk.

New templates added regularly. All resources are available to download inside the Academy.

Trusted by dental professionals across Australia and New Zealand

★★★★★

"The on-demand team training has been a game-changer for our practice. Our staff access training sessions at their convenience, leading to continuous improvement and enhanced patient care."

Santo
Practice Owner
★★★★★

"The vast library of training videos has been invaluable. We've gained insights and learned strategies we hadn't even considered before, resulting in improved efficiency and better outcomes."

Sally Jenkins
Practice Manager
★★★★★

"Being a member has allowed us to make the most of our downtime. The training materials have transformed our team's productivity - we constantly evolve and stay ahead."

Anil
Practice Owner

Everything included. No lock-in.

One subscription covers everything in the Academy - training videos, group coaching, Academy Chat, templates, and community.

Monthly subscription

The Academy

$ 77 per month

GST included

  • 100+ hours of on-demand training videos
  • Monthly live group coaching with Julie and Ameena
  • Academy Chat - 24/7 AI-powered guidance
  • Full template and resource library
  • Exclusive community of dental professionals
  • New content added every month
  • Access for you and your team
Join The Academy today

No lock-in contract. Cancel anytime.

Want to see it first? Book a free 10-minute demo.

Already part of a DBM consulting program? The Academy is included in your membership.

Things people often ask us

Who is The Academy designed for?
The Academy is built for anyone working in a dental practice who wants to get better at what they do. That includes practice owners, practice managers, receptionists, dental assistants, and oral health therapists. The training library covers all roles, so it genuinely works for the whole team.
Can my whole team access the Academy under one subscription?
Yes. Your Academy subscription gives access to your team so they can work through the training relevant to their roles. It's one of the things that makes the Academy such good value - one monthly fee covers your whole practice.
How much time does the Academy take each week?
The Academy is completely self-paced, so you decide how much time you invest. Most members find 30-60 minutes a week makes a real difference. The training videos average 20-60 minutes each, which makes them easy to fit into team meetings, lunch breaks, or quieter periods in the day.
How does the monthly group coaching work?
Each month, Julie and Ameena host a live online coaching session for Academy members. You can come with specific questions, listen in to hear how other practice owners are navigating challenges, or bring a topic you'd like the group to work through. Sessions are recorded so you can watch them back if you can't make it live.
What exactly is Academy Chat, and how smart is it?
Academy Chat is an AI-powered tool that's been trained on DBM's content, frameworks, and expertise. It's powered by ChatGPT but built around the dental practice context, so the guidance it gives is genuinely relevant to your work. You can ask it anything from "how do I handle a staff member who keeps arriving late" to "help me write a recall message" and it'll give you a useful, practical answer straight away.
Is this different from the consulting programs?
Yes, they're different things. The Academy is a self-paced resource you work through at your own speed - think of it as having DBM's knowledge available whenever you need it. The consulting programs are where Julie and Ameena are directly involved in your practice, week by week. Many practice owners use both. In fact, The Academy is included in the Master and Advisory consulting programs.
Can I cancel if it's not the right fit?
Absolutely. There's no lock-in period and no cancellation fee. If you join and decide it's not right for you, you can cancel anytime and won't be charged again after your current billing period ends.

Your practice, growing every month.

Join hundreds of dental professionals across Australia and New Zealand who are building better practices with The Academy.

No lock-in. Cancel anytime. GST included.

🎬 100+ hours of training
💬 24/7 Academy Chat
🌟 Monthly group coaching
📅 No lock-in contract
Trusted across Australia + NZ

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