Most practice owners dramatically underestimate this number. Enter your own figures and find out the true lifetime value of every patient walking through your door.
For each treatment type, enter the average fee you charge and how many times per year a typical patient has that treatment. The sample figures are a starting point. Replace them with your own numbers for an accurate result.
| Treatment type | Avg fee | Visits/year | Yearly total | ||
|---|---|---|---|---|---|
|
Recalls
Including bitewings bi-yearly
|
$
|
x |
/yr
|
= | $460 |
|
Emergencies
Band-and-treatment, RCT and similar
|
$
|
x |
/yr
|
= | $150 |
|
Advised treatment
Treatment plans recommended and accepted
|
$
|
x |
/yr
|
= | $350 |
|
Elective treatment
Whitening, composite fills, cosmetic work
|
$
|
x |
/yr
|
= | $200 |
| Average annual value per patient | $1,160 | ||||
Enter the average number of years a patient remains loyal to your practice. If you are not sure, 10 to 15 years is a reasonable starting point for an established practice.
A loyal patient who refers others multiplies their value significantly. Enter an honest estimate. If you do not currently track referrals, start with a conservative number like 2 or 3.
Understanding the lifetime value of your patients changes how you think about everything from new patient attraction to the way you look after the patients you already have. We would love to talk it through with you.
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