About Us

Operational success meets
personal fulfillment.

Dental Business Mastery was founded with the belief that every member of a dental practice has the potential to create a thriving, fulfilling workplace. Recognising that many practices struggle with profitability, team motivation, and leadership, co-founders Julie Parker and Ameena Basile set out to transform how dental teams operate and connect with their work.
Meet the team

Your expert dental practice mentors.

Julie Parker brings decades of experience to the table, having worked in dental practices since the 1980s. Throughout her career, Julie has always found great joy and fulfilment in supporting the auxiliary roles within the practice, recognising that every team member has the power to contribute to something truly meaningful. She holds the distinction of being the first non-dentist to own a dental practice in Australia, successfully managing her own practice for a decade before transitioning to consultancy in 2014.

Julie’s true passion lies in helping dental teams tap into their own potential, guiding them to discover the deeper satisfaction and impact they can create in their roles. Her mission is to empower every team member to embrace their unique strengths, enabling them to experience the same sense of purpose and joy that she has always found in her work.

Now a trusted mentor and coach, Julie inspires both individuals and practices to realise their full potential and create environments where success and fulfilment go hand in hand.

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Ameena Basile is a dental industry practice management specialist with over three decades of experience. Her journey in dentistry began when she was only 16 years old. After several years working as a dental assistant and then receptionist she discovered her passion for the non-clinical aspects of running a practice. Inspired by her father’s experience as a dedicated medical GP, Ameena witnessed firsthand the challenges of balancing a thriving practice with long-term financial security. His untimely passing at 57, despite decades of hard work, deeply shaped her commitment to ensuring dental professionals build not only successful practices but also secure, sustainable futures. 

Ameena went on to complete a Diploma in Practice Management and then an Advanced Diploma in Accounting so that she was fully equiped to help practices succeed.

Ameena is driven by the belief that every practice has the potential to achieve both financial strength and a high level of job satisfaction for the entire team. She has dedicated her career to helping dental practices reach this balance by mentoring dentists and their teams to align their production capacity, expenditure, and team culture. Her goal is to empower practices to thrive financially while creating a supportive, positive environment where every team member feels valued and motivated to contribute their best.

Charles Kovess, known as Australasia’s Passion Provocateur for over 30 years, will be guiding clients through a journey of self-mastery and self-awareness at Dental Business Mastery.

Charles’ focus is on helping people achieve true fulfilment in their personal and professional lives by tapping into their passion and understanding their purpose.

Charles believes that passion is the source of unlimited energy, coming from the soul and spirit, and that discovering and embracing it is the key to a meaningful life. His coaching encourages clients to look within, align their minds with their deeper desires, and articulate their life’s purpose.

Janie Milner is a highly experienced Dental Operations Manager and Dental Management Consultant with an extensive background in the dental industry. Her diverse skill set spans across practice management, strategic planning, business development, marketing, and more. Having worked in both clinical and non-clinical roles, Janie has a unique ability to see the big picture while understanding the finer details that drive a successful practice.

Janie’s passion lies in empowering dental practices to reach their highest potential by leveraging her expertise in dental operations and business strategy. From streamlining workflows and boosting profitability to creating effective marketing strategies, Janie’s goal is to help practices not only achieve growth but to thrive in an ever-evolving industry. Her deep understanding of the challenges dental practices face allows her to provide tailored solutions that support both immediate success and long-term sustainability.

At Dental Business Mastery, Janie plays a pivotal role in guiding practices to become more profitable, efficient, and rewarding workplaces for their teams.

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Our Purpose

Empowering People.
Not Just Practices.

Our purpose is to help every dental team member – from owner to front desk – realise the impact, joy, and fulfilment their role can bring. We empower people, not just practices, to work in alignment with their values and strengths, creating a thriving, purpose-led environment.

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Our Mission

Clarity, Coaching, and Fulfilment.

Our mission is to equip dental practices with the tools, strategies, and coaching to achieve operational success and personal fulfilment. We guide teams to work more efficiently, with clarity and purpose at every stage of their journey.

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Our Vision

Elevating dentistry with purpose
and joy.

Our vision is a dental industry where purpose, joy, and fulfilment are standard. We see practices as vibrant, values-driven workplaces where every team member feels empowered, valued, and proud to make a meaningful impact—on patients, the community, and the profession itself.
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Our Vision

We believe in the value of

Ready to transform your practice?

Book a consultation and discover how we can help you grow.

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