Julie Parker brings decades of experience to the table, having worked in dental practices since the 1980s. Throughout her career, Julie has always found great joy and fulfilment in supporting the auxiliary roles within the practice, recognising that every team member has the power to contribute to something truly meaningful. She holds the distinction of being the first non-dentist to own a dental practice in Australia, successfully managing her own practice for a decade before transitioning to consultancy in 2014.
Julie’s true passion lies in helping dental teams tap into their own potential, guiding them to discover the deeper satisfaction and impact they can create in their roles. Her mission is to empower every team member to embrace their unique strengths, enabling them to experience the same sense of purpose and joy that she has always found in her work.
Now a trusted mentor and coach, Julie inspires both individuals and practices to realise their full potential and create environments where success and fulfilment go hand in hand.
Ameena Basile is a dental industry practice management specialist with over three decades of experience. Her journey in dentistry began when she was only 16 years old. After several years working as a dental assistant and then receptionist she discovered her passion for the non-clinical aspects of running a practice. Inspired by her father’s experience as a dedicated medical GP, Ameena witnessed firsthand the challenges of balancing a thriving practice with long-term financial security. His untimely passing at 57, despite decades of hard work, deeply shaped her commitment to ensuring dental professionals build not only successful practices but also secure, sustainable futures.
Ameena went on to complete a Diploma in Practice Management and then an Advanced Diploma in Accounting so that she was fully equiped to help practices succeed.
Ameena is driven by the belief that every practice has the potential to achieve both financial strength and a high level of job satisfaction for the entire team. She has dedicated her career to helping dental practices reach this balance by mentoring dentists and their teams to align their production capacity, expenditure, and team culture. Her goal is to empower practices to thrive financially while creating a supportive, positive environment where every team member feels valued and motivated to contribute their best.
Charles Kovess, known as Australasia’s Passion Provocateur for over 30 years, will be guiding clients through a journey of self-mastery and self-awareness at Dental Business Mastery.
Charles’ focus is on helping people achieve true fulfilment in their personal and professional lives by tapping into their passion and understanding their purpose.
Charles believes that passion is the source of unlimited energy, coming from the soul and spirit, and that discovering and embracing it is the key to a meaningful life. His coaching encourages clients to look within, align their minds with their deeper desires, and articulate their life’s purpose.
Janie Milner is a highly experienced Dental Operations Manager and Dental Management Consultant with an extensive background in the dental industry. Her diverse skill set spans across practice management, strategic planning, business development, marketing, and more. Having worked in both clinical and non-clinical roles, Janie has a unique ability to see the big picture while understanding the finer details that drive a successful practice.
Janie’s passion lies in empowering dental practices to reach their highest potential by leveraging her expertise in dental operations and business strategy. From streamlining workflows and boosting profitability to creating effective marketing strategies, Janie’s goal is to help practices not only achieve growth but to thrive in an ever-evolving industry. Her deep understanding of the challenges dental practices face allows her to provide tailored solutions that support both immediate success and long-term sustainability.
At Dental Business Mastery, Janie plays a pivotal role in guiding practices to become more profitable, efficient, and rewarding workplaces for their teams.
Our purpose is to help every dental team member – from owner to front desk – realise the impact, joy, and fulfilment their role can bring. We empower people, not just practices, to work in alignment with their values and strengths, creating a thriving, purpose-led environment.
Our mission is to equip dental practices with the tools, strategies, and coaching to achieve operational success and personal fulfilment. We guide teams to work more efficiently, with clarity and purpose at every stage of their journey.

Freely sharing knowledge, resources, and support to empower others. We believe in giving generously, sharing our expertise and resources to uplift practices and their teams. This value then becomes part of the characteristics of the teams we work with; generosity to each other, the owners, patients and community.

Making a lasting difference for practices who then have an impact on each other, their patients and communities.

Helping everyone find joy and purpose in their work. We are committed to helping practice owners and their teams find true fulfilment by aligning their daily work with their passions and purpose.

Delivering exceptional, high-quality service that exceeds expectations to our clients. The practices we work with to deliver unanticipated service to their patients.

Empowering individuals to take ownership of their growth and potential.